Like any web analytics package, Google Analytics is very good at helping you understand how visitors found your website and what visitors are doing on your website but not why they are doing it. To understand the "why" we need other tools like:
1) Site Surveys tools such as:
http://www.4qsurvey.com/
2) Page Surveys tools such as:
http://www.kissinsights.com/
3) Heuristic reviews such as:
http://sitetuners.com/express-consulting.html
4) Conversion Rate Optimisation tools such as:
http://www.google.com/websiteoptimiser
5) Usability testing tools such as:
http://www.usertesting.com/
http://whatusersdo.com/home.php

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